The National Football League (NFL) is making history this season by hosting its first-ever game in São Paulo, Brazil. This groundbreaking event will be held at the Corinthians Arena and will feature a thrilling matchup between the Philadelphia Eagles and the Green Bay Packers. This initiative marks the NFL's first return to a Friday game since 1970, adding an extra layer of excitement for fans worldwide.
A Star-Studded Halftime Show
The NFL's inaugural game in Brazil promises not only an exhilarating display of football but also a remarkable celebration of culture. Brazilian superstar Anitta will headline a star-studded halftime show, bringing an authentically Brazilian experience to an international audience. Speaking about the opportunity, Anitta highlighted the significance of performing in her home city: "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person. It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment."
In addition to Anitta, pregame festivities will feature performances by other prominent Brazilian artists, Luísa Sonza and CAROLA. Their performances are expected to amplify the vibrant energy of São Paulo’s dynamic music scene, offering fans a unique blend of sports and local culture.
Celebrating Diplomatic Relations
This historic game goes beyond sport, commemorating 200 years of diplomatic relations between the United States and Brazilian militaries. The event stands as a testament to the enduring partnership between the two nations, fostering international camaraderie through a shared love of football.
Tim Tubito, the NFL's Director of Event and Game Presentation, underscored the decision to embrace Brazilian culture for this landmark event: "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance."
A Unique Fashion Collaboration
Adding another dimension to the celebration, the NFL is collaborating with Anitta on a unique fashion line that captures her distinct style. Set to launch on September 1, the NFL x Anitta line will be available at the NFL Shop, offering fans a piece of this historic event to take home.
Global Broadcast
The game is set to be broadcast on the NFL's world feed, ensuring that fans across the globe can partake in this cultural and athletic spectacle. Local Brazilian game broadcasts will also feature the halftime performance, bringing the energetic ambiance of the Corinthians Arena into homes across Brazil.
This pioneering event is poised to be an intricate blend of athleticism, culture, and international friendship. As the Philadelphia Eagles and Green Bay Packers prepare to clash in São Paulo, the NFL is undoubtedly setting the stage for a memorable fusion of sport and culture that signifies more than just a game.