The Los Angeles Kings have introduced a new logo inspired by the iconic 1990s Gretzky era, a period that remains etched in the franchise's history. This updated emblem seeks to bridge the gap between the past and the present, paying homage to Wayne Gretzky's transformative years with the Kings while bringing the team's legacy into a new era.
A Nod to the Past
Wayne Gretzky's tenure with the Kings significantly influenced their branding, and the new logo prominently revives the "Chevron" design from that memorable time. This revival not only acknowledges historic moments but also aligns with the franchise's future ambitions. Positioning "Los Angeles" prominently at the top of the new logo, the design proudly embraces the city's identity.
Incorporating Classic Elements
In addition to the Chevron pattern, an updated version of the original 1967 crown is also featured in the new logo. By incorporating these classic elements, the logo encapsulates the Kings' rich history and evolution, blending the old with the new. This redesign is a reimagining of elements from the early 90s jerseys, masterfully assembled to resonate with both long-time fans and new audiences.
A Collaborative Effort
The new logo replaces the one unveiled in 2008, marking a significant shift in the team's visual identity. The Kings have been working on this redesign for two years, and the process has been extensive and highly collaborative. Luc Robitaille, a key figure in the Kings' history, highlighted the substantial effort and collaboration involved in the logo's creation. The design process included feedback from past and current players, ensuring that the final product honored the legacy of former generations while being relevant to today's team.
Organizational Pride
The sense of pride surrounding the new logo is palpable throughout the organization. Kelly Cheeseman remarked on the profound pride felt across all levels, from ownership to the players. He expressed excitement for the fans to join in this significant moment, as the new era of LA Kings Hockey begins. The fusion of classic and modern elements aims to resonate deeply with the fanbase, creating a shared sense of legacy and future potential.
Available Soon
Fans will not have to wait long to get their hands on merchandise featuring the new logo. The redesigned emblem will be available for purchase starting Friday, June 21, at the Team LA Store in the Crypto.com Arena. This launch is expected to be met with considerable enthusiasm as the fanbase embraces this new chapter in Kings history.
Quotes
Luc Robitaille stated, "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles." He further emphasized, "This evolution is rooted in our 57-year history and embraces the elements of our eras." Robitaille also mentioned that the redesign "involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Kelly Cheeseman echoed these sentiments, saying, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
The new logo stands as a powerful symbol of the Los Angeles Kings' storied past and promising future. By thoughtfully integrating iconic elements from different eras, the Kings have created a design that resonates with fans across generations. This reimagined logo not only honors the past but also looks forward, setting the stage for ongoing evolution and success.
As the Kings embark on this new chapter, the excitement surrounding the redesigned logo symbolizes a broader sense of renewal and hope. With its blend of historic and modernist elements, the logo serves as a beacon for what lies ahead, keeping the spirit of the Gretzky era alive while charting a bold new course for the franchise. The Kings' faithful can look forward to seeing this emblem prominently displayed on the ice and throughout the community, heralding a new age of LA Kings Hockey.