Insights and Data on Euro 2024 Betting Trends
CRM marketing solution provider Optimove has unveiled its latest insights into bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. The popularity of these bets underscores a diverse range of interests among bettors, reflecting a broad spectrum of engagement strategies.
When considering the competitions attracting the most bets, the Champions League and European tournaments lead the way, gathering 57% of wagers. National league season games are also highly popular, attracting 54% of bets. National tournaments or friendlies account for 48% of bets, while national cup games draw 46% of wagers. This distribution indicates a strong preference for high-profile and competitive events among European bettors.
Euro 2024 Betting Trends
An impressive 84% of bettors plan to wager on Euro 2024, even if their national team is not participating. This high engagement level highlights the tournament's broad appeal, transcending national allegiances. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering, emphasizing the importance of real-time engagement and the dynamic nature of live sports betting.
The key factor influencing a bet is player performance, cited by 52% of respondents as the primary consideration. This trend underscores the critical role of individual athletes in driving betting behavior. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. This data highlights the necessity for operators to provide in-depth analysis and attractive promotions to capture and retain bettor interest.
Marketing Challenges
Despite the positive engagement trends, the report also identifies significant marketing challenges. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully. Overloading customers with messages or providing content that does not resonate with their interests can drive users away.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. By understanding these betting trends and behaviors, operators can better tailor their offerings to meet customer preferences.
"Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players," the report concludes. To capitalize on this opportunity, sportsbooks must leverage the insights provided, ensuring they deliver relevant content and reduce the clutter of marketing messages that can overwhelm their audience.
The findings from Optimove Insights offer a comprehensive look into the minds of European bettors, providing invaluable data for sportsbook operators. By addressing these insights effectively, operators can enhance their engagement strategies, resulting in increased player loyalty and an optimized betting experience.